Running social media for your business can be tough, tiring, and time-consuming. Or how about this—you’ve got an idea but don’t know how to bring it to life?
That’s where people like me step in and take it all off your hands. Everything from “coming up with an idea” to “shooting and editing”—done for you.
In a world where so much revolves around social media, keeping up is key. It doesn’t matter if you’re a big business or just starting out—this is what can attract new audiences and make a name for you.
I’m Lana, and after spending half my life on social media, I suddenly realized - it needed me.
Building a strategy
Analysis & Goals:
• Target Audience (profile, needs, pain points)
• Competitor Analysis (strengths/weaknesses)
• USP (Unique Selling Proposition)
• Promotion Goals (brand awareness, client acquisition, sales growth)
Promotion Channels:
• Social Media (Instagram, TikTok, Facebook, YouTube, etc.)
• SEO & Blog (website optimization, content marketing)
• Targeted Ads
• Google Ads (PPC)
• Influencer Marketing
• Email Marketing & Messenger
Content Strategy:
• Content Types (educational, entertaining, sales-oriented, engaging)
• Posting
Frequency
• Formats
(posts,
stories,
videos,
reels,
carousels)
Budget & KPIs:
• Ad & Promotion Costs
• Expected Results (reach, engagement, leads, sales)
• Performance Analysis Methods
Skills I have
Copywriting
• Posts – Crafting texts aligned with brand goals and audience interests.
• Structure – Using catchy headlines, lists, paragraphs, and CTAs for readability.
• Stories & Reels – Adapting text for short formats and adding interactive elements.
• Comments – Engaging with followers to boost interaction and activity.
• Profile Description – Creating a concise, informative, and compelling bio.
• Ads – Writing targeted ad copy and testing different messaging approaches.
• Analysis – Evaluating performance and adjusting tone and delivery for better results.
Content creating
Filming & Production:
• Professional Video Shoots – High-quality videos, primarily for advertising.
• Professional Photography – High-resolution images, mainly for websites and posts.
• Short-Form Video Production – Reels, TikToks, and stories shot on a phone for dynamic, engaging content.
Concept Development:
• Scriptwriting – Crafting engaging and structured scripts for videos.
• Shot Planning – Outlining key frames and compositions for professional photography.
• Storyboarding – Visualizing the flow and key moments of video content.
• Trend Research – Adapting ideas to current social media trends for maximum reach.
Editing & Post-Production:
• Content Enhancement – Editing both existing and newly created content.
• Photo Editing – Professional retouching and color correction.
• Video Editing – High-end production for ads or streamlined editing for Reels and TikToks, tailored to platform trends and audience engagement.
Analytics
• Reach – Tracks post visibility, adjusts formats and posting times.
• Engagement – Measures likes, comments, and tests new topics and CTAs.
• CTR (Click-Through Rate) – Analyzes clicks, optimizes calls to action and visual appeal.
• Conversion – Evaluates leads and purchases, refines profile and content strategy.
• Audience Growth – Monitors follower increase and adapts strategy accordingly.
• Timing – Identifies peak activity hours and optimizes the posting schedule.
• Optimization – Tests formats, captions, and hashtags to enhance content performance.
Advertising
• Audience Targeting – Analyzing user interests, location, and behavior.
• Creative Development – Crafting ad copy, selecting visuals, and testing formats.
• Campaign Setup – Defining objectives, budget, placements, and launching ads.
• A/B Testing – Comparing ad variations to improve performance.
• Optimization – Adjusting bids, refreshing creatives, and disabling low-performing ads.
• Analytics – Tracking key metrics (reach, clicks, conversions) and refining strategy.
• Retargeting – Re-engaging users who interacted with content through follow-up ads.
